In the October 2022 edition of Contact Lens Spectrum, Ed Bennett’s report on the GP and Custom Soft Annual Report 2022 provided a comprehensive insight into the prescribing habits of top US practitioners. Scanning the list of subscribers, they are mainly Key Opinion Leaders and researchers, so this may not necessarily...
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Read moreThe Optimum range of materials has become established as one of the most popular RGP materials on the market. Recent years have seen remarkable growth in the usage of both ortho-k and scleral lens usage and, in response to this Contamac have developed Optimum Infinite, a hyper-Dk material which cuts...
Read moreIn any business, Marketing is key to communicating the products & services we sell to our customers, providing added value and information to allow customers to make the best decision possible. In an ever-changing environment and the continual development in the digital marketing field, it is crucial that marketers...
Read moreAs with most marketing spend, it is notoriously difficult to accurately assess cost v benefit. As an exhibitor, there is a great deal of work involved in being properly prepared to attend a Congress; in designing the booth, making sure the messaging is clear and relevant, arranging shipment, the...
Read morePlease describe your roles at Contamac: Terri: As Sales Support Manager my job is to oversee and support the team with all customer service activities. Janine’s role as Senior Sales Support Administrator predominantly involves looking after our IOL accounts, with Sue as Sales Support Administrator handling our contact lens customers....
Read moreFor those readers who may not have read the first part of this article here’s a brief recap: I have been describing the case of a typical soft lens dropout patient, Natasha, who works in the office and kindly agreed to participate in our investigation. She would dearly like...
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Read moreIntroduction In 2020, the COVID-19 pandemic wrought significant havoc on our healthcare system and daily lives. The implementation of public health measures, aimed at safeguarding the population, reshaped our professional landscape. We witnessed a surge in demand for contact lens fittings, coinciding with the return of our regular wearers...
Read moreOptimum Infinite is Contamac’s first Hyper Dk GP contact lens material to be approved by the FDA. Introducing Optimum Infinite in Las Vegas, the home of gambling, has a certain irony as new products are never guaranteed to become popular, despite years of rigorous development. There are, however, several good...
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