Congresses – Alive and well post Covid – American Academy of Optometry 2023

30th October 2023

As with most marketing spend, it is notoriously difficult to accurately assess cost v benefit. As an exhibitor, there is a great deal of work involved in being properly prepared to attend a Congress; in designing the booth, making sure the messaging is clear and relevant, arranging shipment, the...

Read more

Beyond the clouds: The emotional journey of pet cataract surgery

23rd June 2026

Carlos Mayoral, Key Account Manager Latam, Spain and Italy, is a huge animal lover, with a current pet total of eleven (9 tortoises, 2 dogs). On his most recent trip to Mediphacos, Brazil, he met Laura Paolucci, a veterinary ophthalmologist and General Manager of ViZoo Veterinary Ophthalmology, a Brazilian company known...

Read more