As with most marketing spend, it is notoriously difficult to accurately assess cost v benefit. As an exhibitor, there is a great deal of work involved in being properly prepared to attend a Congress; in designing the booth, making sure the messaging is clear and relevant, arranging shipment, the...
Read moreCarlos Mayoral, Key Account Manager Latam, Spain and Italy, is a huge animal lover, with a current pet total of eleven (9 tortoises, 2 dogs). On his most recent trip to Mediphacos, Brazil, he met Laura Paolucci, a veterinary ophthalmologist and General Manager of ViZoo Veterinary Ophthalmology, a Brazilian company known...
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